Is there a public mandate for restricting advertising of high-carbon products and services?: Citizens’ jury and public polling evidence from the UK
We combined findings from a deliberative citizens’ jury with a large nationally representative poll to understand what the public think about advertising controls for high-carbon products and services. In this paper, we show how the vast majority support the principle of having greater restrictions on advertising of high carbon products and services. The most popular form of intervention tested is a ‘traffic light’ labelling system and the least popular is an outright ban. We identify five distinct positions on the issue, ranging from objecting to all proposals to strongly supporting all proposals. We conclude by discussing the implications of our evidence for political efforts to increase controls on advertising of high-carbon products and services.
Read more in the open-access article here:
Is there a public mandate for restricting advertising of high-carbon products and services?: Citizens’ jury and public polling evidence from the UK, Ainscough, J., Willis R., PLOS Clim 4(9) (2025): e0000599. https://doi.org/10.1371/journal.pclm.0000599
